01. How does a custom CRM differ from off-the-shelf (Bitrix24, AmoCRM, KeyCRM)?
Off-the-shelf CRM covers 80% of common processes out of the box and is cheaper to start. Custom development makes sense when funnel logic is unique, when there are specific roles, reports, and integrations, and when reconfiguring an existing solution becomes more expensive than building your own.
02. When is a custom CRM more cost-effective than configuring an off-the-shelf one?
When the team regularly bypasses the CRM in Excel or messengers because the system doesn't match the process; when you have to bolt on expensive add-ons; when you need strict role and audit logic; when full vendor independence matters.
03. What integrations are possible?
IP telephony (Binotel, Ringostat, Asterisk), messengers (Telegram, Viber, WhatsApp, Instagram Direct), email, website forms and quizzes, 1C, MySklad, accounting, payment systems, shipping providers, BI tools for reporting.
04. How long does CRM implementation take?
Setting up an off-the-shelf CRM with typical funnels and integrations — 2–4 weeks. Custom module development or a fully custom CRM — 6 weeks to 3–4 months depending on scope.
05. Who owns the data and where is it stored?
In a custom CRM — on your server or cloud (DigitalOcean, AWS, on-premise). In off-the-shelf SaaS — on the vendor's servers, but data export remains available. We sign NDAs and handle personal data per applicable regulations on request.
06. Can we migrate from an existing CRM?
Yes. We migrate contacts, deals, communication history, files, and users via API or export. Before migration we agree on field mapping and verify the result on a test database so no data is lost.
07. What about team training?
We prepare role-specific instructions, run online training for sales and managers, and on request record video lessons and FAQs. For the first month after launch, the team gets a dedicated support line for questions.
08. Support and growth after launch?
Support comes in packages: minimal — monitoring and rapid incident response; extended — regular improvements, new reports, process tuning based on pilot results. Growth is planned in 2–4 week sprints.
