Hub-Studio · paid traffic
Google PPC Advertising
Campaigns built for leads and sales: structure, landing pages, analytics, and ongoing optimization.
PPC advertising
PPC delivers traffic immediately after launch — with a solid campaign structure, relevant landing pages, and proper conversion tracking. We set up and manage campaigns to hit your lead or sales targets.
- Google Ads
- Landing pages and quizzes
- Bid optimization
What matters in the ad pipeline
Without these elements, campaign performance typically suffers.
Ad groups and keywords
Offer-page alignment
Goals and conversions
Ad copy and USP
Bids and negative keywords
Clear KPIs
Why PPC alongside SEO
PPC advertising delivers inquiries the moment it launches, while organic search builds momentum. It's crucial to pair ads with relevant landing pages or quizzes, set up goals and tracking — otherwise the budget generates traffic with no leads.
How we work
- clarify the product, geo, target audience, and budget constraints;
- build keyword lists and ad groups;
- write ad copy and extensions aligned with the USP;
- set up conversions and analytics integration;
- manage ongoing optimization: negative keywords, bids, A/B creative testing.
Campaign management
Markets and competitors change — "set and forget" rarely works beyond a quarter. We offer ongoing management: regular stats reviews, adjustments, and reporting in clear metrics (CPC, cost per conversion, lead volume).
Combining with integrated marketing and SEO lets you distribute budget across channels intentionally.
Frequently asked Google Ads questions
Budget, timelines, campaign types, analytics, and our scope of responsibility — straight to the point.
01. What is the minimum ad budget that makes sense?
In most niches — from $200–300/month on Google Ads itself, otherwise there's not enough data to optimize. In high-competition verticals (legal, real estate, healthcare) — from $500–1000. Ad budget is separate from our agency fee and goes directly to Google.
02. How soon will leads start coming in after launch?
Search campaigns start delivering inquiries within the first days after launch. The first 2–3 weeks are an algorithm learning and optimization phase: cost per click and cost per lead are unstable. Stable performance — usually from week 3–4.
03. How much does your work cost separately from the ad budget?
Management cost depends on the number of campaigns, keyword volume, and optimization frequency. Starter package — from 8,000 UAH/month; extended with regular A/B testing and creative work — higher. The ad budget itself is paid directly to Google.
04. Which campaign types do you launch?
Search (hot demand), Display (remarketing and reach), YouTube Ads (video), Performance Max (smart cross-placement campaigns), Shopping (for online stores). We pick the right combination for your product and goals — not "everything at once" for show.
05. Do you build landing pages for ads?
Yes. Without a quality landing page even good traffic doesn't convert. We build landing pages, quizzes, or adapt existing pages for ad campaigns — this lifts your Quality Score in Google Ads and lowers cost per click.
06. Do you set up call tracking and end-to-end analytics?
Yes. GA4 + Google Tag Manager — standard. On request — Ringostat, Binotel, Phonet for call tracking, CRM integration to follow the "click → lead → sale" path, ROAS and cost per sale calculation, not just cost per lead.
07. What if the ads don't pay off?
A high cost per lead in the first month is normal — algorithms are learning. If after 4–6 weeks of optimization the channel still doesn't hit target ROAS, we do an honest review: is the issue in the product, price, landing page, niche, or our work? Then we decide whether to adjust strategy or switch channels.
08. Can Google Ads be combined with SEO?
It's the most cost-effective combo: PPC brings leads now, SEO builds free organic traffic over time. We use shared landing pages, shared keyword data, and split budget across channels by actual return — not by gut feeling.
Let's launch ads for your product
Describe your niche and desired outcome — we'll propose a starter campaign plan.